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10 February 2012 0 Comments

Google+ for Android

Last month Google delivered some new features to the mobile web edition of Google+, but hadn’t yet gotten around to updating the smartphone apps themselves? Well, we’ve yet to see those changes made to the iOS version of Google+, but today they finally come to the Android edition, along with some pretty impressive-sounding improvements of [...]

10 February 2012 0 Comments

Facebook To Introduce Ads to Mobile Apps

Users of Facebook‘s apps — for Android, iPad and iPhone — may begin seeing ads as soon as early March, as the company looks to gain an addition revenue source before it goes public.

24 January 2011 0 Comments

Mobile Optimised Websites for the retail sector – A Must Have

A mobile optimised website is becoming a “must have” for retailers that are engaged in online eCommerce as illustrated in the recent success experienced by Marks & Spencer.
Marks & Spencer’s mobile-optimised site received over 1m unique daily visitors in December 2010, as shoppers turned to the site to do their Christmas shopping on the go.
The [...]

24 January 2011 0 Comments

Using email marketing to drive mobile commerce

Recently the links between email marketing and mobile revenue. Turns out that a good email strategy quickly contributes to mobile purchases. Here are some of the early findings:
1) Email is often checked first thing in the morning – from a mobile device. Are you guilty of typing up an urgent reply while still in bed? [...]

24 January 2011 0 Comments

Christmas 2010 – Large growth in mobile shopping

There was a notable increase in the number of visits to Amazon.com’s mobile Web site towards the end of the year compared to earlier in 2010, according to Opera Software ASA’s State of the Mobile Web Report.
The countries exemplifying the mobile shopping trend among users of the Opera Mini mobile Web browser were the United [...]

24 January 2011 0 Comments

Key Factors in M-Commerce Success

Retailers that were late to the game in terms of launching commerce-enabled mobile Web sites are now faced with the added challenge of leapfrogging over competitors in 2011 with advanced features and functionality.
A lot of retailers came to market with mcommerce sites in 2010 and will spend 2011 making these destinations more personalized for individual [...]

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