News, Events & Blog







15 May 2011 0 Comments
Base Creative saddles up with The Irish National Stud

Sorry about the corny post title but were giddy with excitement here as we have won the tender to design and develop the new website for one of Ireland’s premier visitor attractions, The Irish National Stud.
The Irish National Studs’ attractions include:
The Stud
Guided tours are available at the visitor centre.
The Japanese Gardens
The Gardens, planned to symbolise [...]

25 January 2011 0 Comments
Optimise your eCommerce Checkout Process to improve conversion

The guiding principle for all checkout design is “keep it simple”. Every checkout should look simple, be simple to understand and simple to use.
If there is one thing every e-commerce website owner should know about the psychology of customers using checkout it is that they sometimes are operating on auto-pilot.
E Commerce website checkouts, therefore, need [...]

24 January 2011 0 Comments
Mobile Optimised Websites for the retail sector – A Must Have

A mobile optimised website is becoming a “must have” for retailers that are engaged in online eCommerce as illustrated in the recent success experienced by Marks & Spencer.
Marks & Spencer’s mobile-optimised site received over 1m unique daily visitors in December 2010, as shoppers turned to the site to do their Christmas shopping on the go.
The [...]

24 January 2011 0 Comments
Using email marketing to drive mobile commerce

Recently the links between email marketing and mobile revenue. Turns out that a good email strategy quickly contributes to mobile purchases. Here are some of the early findings:
1) Email is often checked first thing in the morning – from a mobile device. Are you guilty of typing up an urgent reply while still in bed? [...]

24 January 2011 0 Comments
Christmas 2010 – Large growth in mobile shopping

There was a notable increase in the number of visits to Amazon.com’s mobile Web site towards the end of the year compared to earlier in 2010, according to Opera Software ASA’s State of the Mobile Web Report.
The countries exemplifying the mobile shopping trend among users of the Opera Mini mobile Web browser were the United [...]

24 January 2011 0 Comments
Key Factors in M-Commerce Success

Retailers that were late to the game in terms of launching commerce-enabled mobile Web sites are now faced with the added challenge of leapfrogging over competitors in 2011 with advanced features and functionality.
A lot of retailers came to market with mcommerce sites in 2010 and will spend 2011 making these destinations more personalized for individual [...]

17 March 2010 0 Comments
SEO and SEM what is the difference?

If you are in the process of trying to promote your business online you are probably (and quite rightly) researching the various methods and strategies that can employed online. The amount of information can sometimes appear daunting and unwieldly leaving you feeling that you are caught up in some game of “buzzword bingo”. As a [...]

17 March 2010 0 Comments
Social Media Marketing For Your Business

Social Media Marketing has become an integral tool in the development and building of  many companies’ brand and online web presence.It combines the objectives of Internet Marketing with social networking sites such as LinkedIn, Facebook, Flickr, Twitter, Digg, Delicious etc.
Our services will help you in increase your brand authority, brand visibility,connect with your existing customers, generate [...]

17 March 2010 0 Comments
SEO Audit – The benefit to your business online

Why is SEO Audit beneficial?
For any Business with a website this report acts as the first step towards generating substantial business growth online. It provides a thorough review of the website’s search engine optimisation (SEO) history, current performance and recommendations for future growth. It analyzes your existing SEO strategy and provides you with a growth [...]

1 March 2010 0 Comments
New Account Win – Waratek

We are delighted to announce that we will be working with company that invented RAIS technology, Waratek, on the design and development of their new online web presence. Waratek was founded in 2002 as a research and development organisation determined to resolve the longstanding problems concerning the practical management of cluster based virtualised networks.
So what [...]

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T. 01 8452402
E. base@basecreative.ie

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